Alien Technology Corporation, the RFID technology leader, announced that Ronny Haraldsvik has joined the company as vice president of marketing and industry relations.

Haraldsvik brings to Alien over 17 years of global strategic marketing and industry experience across a range of technology markets. These markets include wireless and wireline networking and IP services, personal computing, wafer fabrication, software, and consumer devices. In this role, Haraldsvik will lead the market strategy, product marketing, new market development, business partners, and industry relations functions at Alien Technology.

"Haraldsvik has an exceptional background in strategy, global marketing and business development for emerging markets and game-changing technology companies. His expertise in building and expanding these functions worldwide is key as Alien continues to address the growing markets for RFID," said George Everhart , CEO, Alien Technology.

Haraldsvik joins Alien Technology from QUALCOMM where he held positions as vice president of strategy and market development, and vice president of marketing for mobile broadband. Previously, Haraldsvik was vice president, marketing at Flarion Technologies where he led all marketing efforts in support of industry awareness for Flarion and the introduction of its FLASH-OFDM technology, a company acquired by QUALCOMM. Haraldsvik was previously vice president of marketing with Nortel Network''s Shasta IP Services business unit and director of field marketing while with Bay Networks, prior to Nortel''s acquisition.

"I am excited to join Alien at an important juncture in the RFID industry, as we accelerate from early adoption to mainstream support for RFID to improve productivity, investment return and business intelligence, " said Ronny Haraldsvik , Vice president of Marketing and Industry Relations. "Alien is an RFID innovation leader and with our partners, we will scale this great company to help RFID become an industry-wide success."

Haraldsvik holds a BA in business from the University of San Francisco .

About Alien Technology

Alien Technology provides UHF RFID products and services for retail, consumer goods, manufacturing, defense, transportation and logistics, pharmaceuticals and other industries -- to improve the effectiveness, efficiency and security of their supply chains, logistics and asset tracking operations. Alien''s products include RFID tags, RFID readers and related training and professional services. Alien''s patented Fluidic Self Assembly (FSATM) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low cost RFID tags. Alien is a member of EPCGlobal. More information at: www.alientechnology.com.

 

 

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